Disney, Yash Raj Films sign animation pact
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The
Walt Disney Co. will be collaborating with top production house Yash
Raj Films(YRF) Studio for a series of Indian language animated feature
films that will be made in India, a release from Disney said.
"We're
thrilled and honoured to be working with Yash Chopra and Aditya Chopra
and their talented team at YRF Studio to create exceptional animated
films in the Indian language that are culturally relevant for the avid
movie-going audiences in India and around the world," Dick Cook,
chairman of Walt Disney Studios, said late Tuesday.
"Animation
is a new and rapidly expanding area in India, and the collaboration
between Disney and YRF Studios will bring the very best in
story-telling and cutting edge technology together as we make wonderful
films that appeal to the entire family," Cook added.
Yash
Chopra's son Aditya Chopra will creatively oversee the operations. The
companies will be equal partners in the venture and will contribute
creative, technical and financial support to the project.
"When
YRF decided to venture into the animation space, we felt that an
alliance with Disney Studios, the leader in animation, represented the
coming together of not just two organisations, but the teaming up of
like-minded individuals committed to creating excellent products," Yash
Chopra was quoted as saying in the release.
The first film to be
co-produced by this alliance will be "Roadside Romeo", set for release
in 2008. Aditya Chopra will produce the film and Jugal Hansraj will be
the writer and director.
Disney which has been looking to grab
a bigger share of the country's rapidly growing media and entertainment
market, bought Hungama, a Hindi-language children's entertainment
channel from UTV Software Communications Ltd., last year.
Indo-Asian News Service
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