|
Signs co-production venture with Red Carpet Films - a Mukta Arts Company London Wednesday 21st November 2007: Eros International, the London AIM listed leading integrated company within the Indian media & entertainment sector, has entered into a joint venture with Manish Goswami's Red Carpet Films, a Mukta Arts company in to co-produce three to four films a year under this banner.
In a separate deal Eros has also acquired global distribution rights
of three forthcoming releases of Mukta Arts which include Bombay 2
Bangkok directed by Nagesh Kukunoor, Yuvraaj starring Salmaan Khan and
Katrina Kaif and Black & White both directed by veteran showman
Subhash Ghai.
Commenting on the development, Sunil Lulla, President India for Eros
said, "We are excited about tying up with one of the leading veterans
in the industry like Subhash Ghai. With this tie-up, we continue to
focus on our strategic priorities that include presenting quality film
content to discerning audiences. We are looking forward to leveraging
Eros' global distribution in releasing this bouquet of prestigious
releases by Mukta Arts".
"Mukta Arts and Eros enjoy a special relationship and through this
tie-up for our films, we are confident of reaching out to a wider
number of audiences worldwide through their excellent distribution
infrastructure. We have had a great past track record with Eros with
super hits going back a long way like Ram Lakhan, Khalnayak, Pardes and
Taal", added Subhash Ghai.
Bombay 2 Bangkok, a breezy cross-cultural story directed by the
talented Nagesh Kukunoor stars Shreyas Talpade and Thai actress Lena
Christensen in lead roles along with a special appearance by
Naseeruddin Shah. With Yuvraaj and Black & White, showman Subhash
Ghai dons the director's hat again. While Yuvraaj, a musical
extravaganza has Salman Khan and Katrina Kaif in lead roles, Black
& White; a social thriller will showcase two new comers Anurag
Sinha and Aditi Sharma along with Anil Kapoor as the protagonist.
About Eros International plc
Eros International plc is an established global player in the
fast-growing Indian media and entertainment arena. Being vertically
integrated means that Eros not only produces and commissions films like
studios but it also distributes and exploits films across formats
globally via cinemas, home entertainment, television formats and new
media.
Established in 1977, Eros International has three decades of market
leadership in creating a global platform for Indian cinema. The company
operates in over 50 countries with worldwide offices in India, UK, USA,
Dubai, Australia, Fiji and Isle of Man. It has built a successful
business model around the release of 30-40 new films every year and the
exploitation of a film library containing more than 1,300 titles,
making it one of the largest content owners in the business.
Global Distribution, Motion Pictures, Music, Home Entertainment,
e-Television, New Media and Animation are the main Strategic Business
Units of Eros.
Eros enters its 30th year in the business with the Vision of
consolidating the fragmented industry, the Strategy of operating a
vertically integrated business model.
About Mukta Arts
Bombay Stock Exchange listed Mukta Arts is one of the most reputed
companies in the Indian entertainment industry and has pioneered many
firsts, which has been a benchmark for other companies in this sector.
Mr. Subhash Ghai, the name behind Mukta Arts, is the founder and
creative head of the company and it's his vision, which has capitulated
Mukta to where it has today.
In its 28 year journey, it has to its credit a long list of
commercially successful Hindi films. The present business of Mukta is
the generation and distribution of content for the entertainment
industry. In addition to this the company also controls over 50
multiplex and single screens in the North of India. These include some
of the biggest chains in the country like PVR, Fun Republic and Adlabs.
The most prestigious project for Mukta Arts currently is The
Whistling Woods Institute for Film, Television and Media Arts (WWI).
WWI will be India's leading private film school nestled in Film City on
twenty acres of landscaped grounds.
|
