Now King Khan on your mobile phone

The signature song of game show "Kaun Banega Crorepati", featuring Bollywood superstar Shah Rukh Khan, can now be downloaded on mobile phones - much before its official release in music stores.

The song "Kar Le Kar Le Koi Dhamaal" was launched by mobile content provider Hungama Mobile in association with T-Series here Friday. Shah Rukh was present at the glittering function and was the first to download the song, said a press release.

With this, several add on features like 'Full Music' monophonic ringtones, polytones and wallpapers suitable for all kinds of cell phones will be available.

Shah Rukh Khan told reporters: "When I personally downloaded the music it was a great experience by hearing it on my own phone. Hungama Mobile is providing a new platform by giving a new experience to the audience. The Gen X is definitely going to be excited with such features. I can now say that the mobile will be the next new destination for music."

Neeraj Roy, CEO of Hungama Mobile, said: "We sincerely appreciate the support of Shahrukh, who in his own way encouraged this step. Through this initiative we can reach out to a vast audience across the globe."

Bhushan Kumar, chairman and managing director of T-series, also expressed his joy at the new initiative.

"Considering our long association with Hungama Mobile, we are delighted to take it one step further for the mobile content industry ... this time we have Shah Rukh Khan himself. This combination makes us confident of this initiative being a great success!"