Priyanka Chopra emerging as a powerful brand in ad circles
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 Priyanka Chopra has has had six major releases in the year 2008 which
included Love Story 2050, God Tussi Great Ho, Chamku, Drona, Fashion
and Dostana. Apart from which she has been endorsing a lot of brands.
Her diverse brand protfolio includes Nokia, Tag Heuer, Ponds, Lux and
Hero Honda. Priyanka is also known to be the most viewed celebrity
second to King Khan as far as her endorsements are concerned. The
actress has been refusing a lot of endorsements and wants to sign the
correct brands and not overexpose herself now.
Percept Talent Management, a leading talent management conglomerate
which exclusively handles Priyanka’s work says that along with Priyanka
they have selected right brands for her where she was not overexposed
at the same time giving her the right edge. Manish Porwal, CEO,
Percept Talent Management says “We are undoubtedly excited that we
have been able to partner Priyanka to reach this slot. The results
have been visible. What we need to keep in mind is that her career is
not static. We have carefully chosen all her associations and they are
fairly visible not overexposed. Today she is the number one name as far
as endorsements are concerned.”
He further adds. “We have kept a fine balance as female artistes have a
very low shelf life. Hence she has to make most while the sun shines.
Not having too less or too much more. We try and use her appropriately
for the right brands and she gives her clients much more than their
demands,”
Apart from the brand endorsement, Priyanka is now looking forward to
five releases this year including What’s your Raashee, Pyar Impossible,
Kameeney, Don 2, and Bekasoor.
Sampurn Media
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