2010 Year Of Monstrous Disappointments
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 R you kidding? The letter ‘R’ kept recurring in 2010. The biggest letdown of the year Raavan and one of the biggest hits of the year Raajneeti
shared the ‘R’ factor. No doubt Ranbir Kapoor was the star of the
year while Rahman, the maestro from Chennai lost some of his sheen with
unpardonable delays and mediocre scores like Raavan and Jhootha Hi Sahi.
The
biggest chartbuster of the year came from the the low profile Lalit
Pandit whose Munni badnaam hui instantly joined the ranks of the
ritiziest item songs in Bollywood, on a par with Kajra re and Beedi
jalay le…It also catapulted the sizzling Malaika Arora to dizzying
heights of glory. Malaika will now dance only for her husband producer
Arbaaz Khan’s films and will of course endorse the brand of balm that
the song so seductively talks about.
Brand endorsement and
Bollywood became inextricably bonded in 2010.When stars were not
shooting feature films(and many of the leading ladies were not) they
were shooting ads. And when they weren’t shooting ads they were shooting
their mouths off to the media .Otherwise there was always the stage
performances.
Besides A R Rahman’s world tour there were no major
world-concert tours from Bollywood in 2010. 2011 will see Ranbir
Kapoor take off for his first ever live performance all over the world.
If
A-lister stars were not heading to the stage they took off for
television. Priyanka Chopra displayed some delectable derringdo on Fear
Factor. The Big B and Salman Khan decided to helm 'Kaun Banega
Crorepati' and' Bigg Boss',respectively. Akshay Kumar opted to do a
cookery show 'The Master Chef' which sadly did not turn out to be
finger-licking good.
In 2010 Ranbir lent his cool clout quotient to Prakash Jha’s blockbuster political drama Raajneeti. Later during the year came the unexpected clanger Anjaana Anjaani
which boasted of the virgin Ranbir-Priyanka pair.(Maybe the fault lay
with the word Anjaana. No films with that title Anjaana, Do
Anjaane,Anjaan Rahein has ever done well).
Audiences preferred
the tried and tested Ranbir-Katrina jodi . That real-life jodis don’t
work on screen was again proven this year with the debacle of Raavan bringing the hot-and-coveted real-life jodi of Abhishek and Aishwarya Rai Bachchan.
The back-to-back success and failure,respectively, of Raajneeti and Raavan
within two weeks of one another came as a shock to the film industry.
What exactly does the audience want? Stars they love? Then how do we
explain the abysmally low opening of Mani Shankar’s and Rahul
Dholakia’s Sanjay Dutt starrer Knock Out and Lamhaa?
The turn-out of newcomers was shockingly sub-standard in 2010. Barring an Anaitha Nair in Nagesh Kukunoor’s Aashayein and an Aditya Roy Kapoor in Action Replayy and Guzaarish, there was not a single new face, audiences could take home to Mom…or Dad.
Salman khan who introduced the Katrina Kaif lookalike Zarina Khan earlier during the year in the boxoffice fiasco Veer, did a much better job of introducing Sonakshi Sinha in the year’s smash hit Dabangg. Sonakshi was undoubtedly the discovery of the year.
In a year cluttured with monstrous debacles like Anurag Basu’s pricey Kites and Mani Ratnam’s dicey Raavan , Dabangg
was the face-saver. Producer Arbaaz Khan is still counting the profits.
The film propelled Salman ahead of the other Khan superstars for a
while.
Another Khan, Imran had a hit in debutant director Puneet Malhotra’s I Hate Luv Storys, which was also Sonam Kapoor’s career’s first bonafide success. Later during the year her home production Aisha was pretty thanda and not so cool-cool. The director Rajshri Ojha was pretty much lost in the film’s designer babble.
There were some significant debutant directors this year. Vikram Motwane blew our mind with his coming-of-tale saga Udaan. Siddharth Malhotra managed an impossible casting coup in his directorial debut We Are Family
when he brought together Kajol and Kareena Kapoor. Abhishek Choubey
fashioned an unusual drama of sex, jealousy, murder and adultery Ishqiya set in the cow belt. Dabangg without glamorous trappings Ishqiya was a sleeper hit about rural India and its fetish for infidelity. Later during the year debutant director Anusha Rizvi’s Peepli Live too did well enough for us to assume that rural India was back on the Bollywood map.
Period films as a genre suffered a setback with Veer. However at the end of the year Ashutosh Gowariker’s Khele Hum Jeen Jaan Se
raised our hopes again , not just about the future of period/historical
dramas but about Abhishek Bachchan being a force to reckon with.
By
year- end it was clear that the disappointments at the boxoffice far
outweighed the triumphs. Sanjay Dutt and Nandita Das who once starred
together in a film called Pitaah became proud parents. Vivek Oberoi tied the knot in what he called an arranged-cum-love-zyada marriage.
Vivek had two films to his credit this year, new director Kukoo Gulati’s Prince and veteran Ram Gopal Varma’s Rakht Charita. By year-end the star system was again at a low ebb. But myopic producers continued to pay them unheard-of prices.
Except Aamir Khan, no other Bollywood actor can seduce audiences into theatres. So why pay them in multi-crores?
Time to ask these questions all over again in 2011.
Subhash K Jha / Sampurn Wire
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