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 CHANDNI CHOWK TO CHINA has underperformed and the way it is progressing
after a not-so-heartening weekend, the picture is certainly not rosy
for this Akshay Kumar starrer. The wheels of fortunes have turned, and
how! In case of this Rohan Sippy produced film, the very idea of having
paid previews have gone wrong.
The moment first ever show concluded on
Thursday night (around 9 PM), SMSs started floating around, most of
them from the industry folks. The film was pulled down, and how. The
movie was being termed as the disaster of the decade, and not just the
year, and it was being pitched much above LOVE STORY 2050, TASHAN,
DRONA and RAM GOPAL VARMA KI AAG in terms of 'disaster quotient'.
The question is - 'Did CHANDNI CHOWK TO CHINA really deserve this
treatment?'. The answer is NO! The film isn't bad, as it has been made
out to be. A decent entertainer, it is an engaging watch and all the
backlash that it is currently getting really seems unjustified. In fact
it reminds me of the statement that Ram Gopal Varma made after all the
media bashing that his AAG got (not that his film was better). He had
said - 'If only all those people who are bad mouthing my film would
have actually went to theaters to watch it, the movie would have been a
Superhit!'
This is what has happened in case of CHANDNI CHOWK TO CHINA too. The
movie was panned by a few media folks at the end of first show, they
were joined by others as Thursday night came to a close, the word of
mouth started spreading around and the Friday opening took a jolt.
That's it. Headlines started screaming that the movie had failed and it
didn't have any breather to recover on Saturday/Sunday. Since an
average 50% odd occupancy in theaters for the weekend was good enough
reason for us media folks to announce it's failure, movie goers too
were influenced in a big way.
A vicious circle, it resulted in movie really struggling to find it's
feet. The question which is bound to be raised now is - 'Can media make
or break a film?'
Well, it may not always manage to make it but at times, when luck is
really unfavorable for a film maker, it can break a film, as seen in
case of CHANDNI CHOWK TO CHINA. GOLMAAL RETURNS was lucky enough to
survive in spite of all the media backlash, CHANDNI CHOWK TO CHINA is
seen struggling. The quartet of Ajay Devgan, Arshad Warsi, Tusshar
Kapoor and Shreyas Talpade didn't quite provide good enough fodder for
making headlines which Akshay Kumar single handedly could.
After all 'Akshay Kumar is finished' is much spicier to hear when
compared to 'Ajay Devgan's return with GOLMAAL fails', right?.
Sampurn
Media
By Joginder Tuteja
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