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The big, fat, conventional Punjabi weddings should be
passй if the 'designer' plans of a Canada-based wedding
planner company bear fruit in the state. Announcing the launch of
Flick, an exclusive designer wedding management and theme-based
corporate events company, here Thursday, its director Gursimran
Bhullar said the firm would create concepts and execute these for
people who did not want conventional weddings.
Having worked out over 200 weddings in Canada - both Christian and
Indian ones - from their Toronto-based facility, Bhullar says his
company is looking at an elite clientele in Chandigarh and Punjab.
"We are focusing only on high-end clients. We will provide them
end-to-end solution for designer weddings and theme-based corporate
events. Our concept is not for the masses. We want to retain our
exclusivity in whatever we do," Bhullar stated.
To showcase what the company is claiming, a Moroccan-theme wedding
is being organised near here Saturday.
"The services we will offer will depend on what the client wants
and is ready to pay for. If he wants flowers imported from
Amsterdam, we will do it. If a Moroccan chef is required to prepare
dishes in Moroccan cuisine, we will fly one," said Shivani, the
company's India operations head.
In Canada, the company charges about Canadian $100,000 for a
wedding.
For non-resident Indians (NRI) unable to make it to the weddings of
relatives in India, the company is offering deferred telecast of
the event through the Internet. The telecast will be late by a few
minutes.
"We are looking at a market of 30-50 weddings in a year now. This
sector is quite unorganised so far in Punjab. We feel that a lot of
rich Punjabis would want to go in for designer weddings. We will
offer everything from invitation cards, venues, arrangements,
trousseau, lighting, sound and food," Shivani said.
Julia Hughes, Flick's operations head in Canada, said the success
of their venture in Canada has brought them to offer designer
weddings in India.
"This seems like a good market. People are willing to pay here to
get a good concept. Our tailor-made events are hassle-free for our
clients," Hughes said.
Indo-Asian News Service
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