Indian Fashion News

A fashion designer writing a book on fashion studies, a retail biggie joining a fashion institute as faculty and design students from smaller towns catching up on the latest trends at the ongoing Wills India Fashion Week here - all this goes towards nurturing new talent.

It's hardly getting as much attention as it should be at the fashion week, what with models, designers and the who's who of India's entertainment industry around. But Anita Ahuja's store 'Conserve', with its colourful and trendy bags made out of recycled plastic, is surely making its presence felt.

The Roman look and abstract designs dominated the Wills Lifestyle India Fashion Week (WIFW) ramp Friday evening as designers Surily Goel and the duo of Gauri and Nainika rolled out their collection.

Bollywood actor Lara Dutta walked the ramp for designer Rocky S amid neon lights and thumping techno music at the fashion week Friday evening but even that failed to impress an audience bored with the monotonous lines of the designer's creations.

Audiences were awestruck as sultry Bollywood actress Celina Jaitley walked the Wills Lifestyle India Fashion Week (WIFW) ramp for fashion designer Varun Bahl. "Varun is very talented, in fact the right word for him is 'creator'. I have landed in Delhi from London this morning just for his show, to support him," Celina said Saturday.

It started on a fresh note, what with a carrot wrapped in a box kept neatly on everyone's seat, a violinist playing the background score and the reading of a conversation between a country girl and a city bred man about the deteriorating condition of the earth throughout the show.

Sporting tri colour bangles as ear rings and hair accessories, and decked in tops with the word pataka (firecracker) and atom bomb in bold, models set the Wills Lifestyle India Fashion Week (WIFW) ramp ablaze as the designer duo of Fightercock - Abhishek Gupta and Nandita Basu - showcased their collection.

Finally a true prкt-a-porter collection that was very global and stylish. Raghavendra Rathore did not let his audience down as he showcased his line on the Wills Lifestyle India Fashion week ramp.

If one collection went easy on colours, playing up a few shades on a white backdrop, the other was extravagant with a myriad of hues on its palette. But none succeeded in impressing too much on day two of the Wills Lifestyle India Fashion Week (WIFW) Thursday.

The big, fat, conventional Punjabi weddings should be passй if the 'designer' plans of a Canada-based wedding planner company bear fruit in the state. Announcing the launch of Flick, an exclusive designer wedding management and theme-based corporate events company, here Thursday, its director Gursimran Bhullar said the firm would create concepts and execute these for people who did not want conventional weddings.

With earthy shades like browns, beiges, greens and olives colouring the ramp, one thing is evident at the Wills Lifestyle India Fashion Week (WIFW): that the roots of what inspires some of our top notch designers are embedded in Mother Earth herself.

The Indian fashion industry has huge potential but international buyers feel designers are unable to capture a bigger pie in the global market as they lack marketing skills. "Indian designers are not famous abroad and global customers mainly want to buy branded stuff," Kichiro Motoyama, president of Japanese fashion store Sun Motoyama Co. Ltd, told IANS.