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If one collection went easy on colours, playing up a few shades
on a white backdrop, the other was extravagant with a myriad of
hues on its palette. But none succeeded in impressing too much on
day two of the Wills Lifestyle India Fashion Week (WIFW)
Thursday.
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The big, fat, conventional Punjabi weddings should be
passй if the 'designer' plans of a Canada-based wedding
planner company bear fruit in the state. Announcing the launch of
Flick, an exclusive designer wedding management and theme-based
corporate events company, here Thursday, its director Gursimran
Bhullar said the firm would create concepts and execute these for
people who did not want conventional weddings.
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With earthy shades like browns, beiges, greens and olives
colouring the ramp, one thing is evident at the Wills Lifestyle
India Fashion Week (WIFW): that the roots of what inspires some of
our top notch designers are embedded in Mother Earth herself.
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The Indian fashion industry has huge potential but international
buyers feel designers are unable to capture a bigger pie in the
global market as they lack marketing skills. "Indian designers are
not famous abroad and global customers mainly want to buy branded
stuff," Kichiro Motoyama, president of Japanese fashion store Sun
Motoyama Co. Ltd, told IANS.
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White is definitely in this season as the country's top
designers have made generous use of the all-time favourite colour
in their spring and summer 2008 collections showcased at the
ongoing Wills Lifestyle India Fashion Week (WIFW) here.
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Bollywood actress Shilpa Shetty walked the Wills Lifestyle India
Fashion Week (WIFW) ramp for Tarun Tahiliani's collection "From
Kutch to Kenya" and left the audience spellbound.
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With the romance of traditional India the leitmotif, designer
duo Shantanu and Nikhil and Rina Dhaka showcased their creative
brilliance through their collections on different ramps during the
Wills Lifestyle India Fashion Week (WIFW).
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As the Wills Lifestyle India Fashion Week (WIFW) got underway
here Wednesday, the second show of the day witnessed a clash of
subtlety and extravagance showcased by designers Anjana Bhargava
and Manoviraj Khosla.
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The 10th edition of the Wills Lifestyle India Fashion Week
(WIFW) kick-started Wednesday with Rajesh Pratap Singh's
collection themed on survival and simplicity that cleverly adapted
men's wear designs to create a women's wear line.
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The New York Fashion Week that started Wednesday has also kicked
off a debate on the rights and wrongs of copying designs and of
lawsuits by aggrieved parties. To particularise the imitations
phenomenon, The New York Times has sprung the name of Seema Anand
who runs Simonia Fashions, with annual sales of $20 million, from
her garment district studio in the city.
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International models walking the ramp, 10 designers debuting, a
new and bigger venue - the Wills Lifestyle India Fashion Week
(WIFW) that kicks off Wednesday has many firsts. And why not? It's
celebration time as the event turns 10.
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They will paint faces, snip off locks and drape figures. All of
this, though, will not be aimed at beautifying anyone in particular
but at winning the India Cup Open-Hair and Beauty Competition, the
first of its kind in the country.
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