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 Bairi Piya, a young girl’s story set on the background of farmer
suicides. Balaji Telefilms first offering on COLORS in weekday
prime-time band. Known for its meaningful shows, COLORS is back again
with yet another endearing offering, ‘Bairi Piya’. The story is set
against the background of farmer suicides in the Vidarbha region of
Maharashtra. It explores the life of an innocent and beautiful young
girl Amoli who finds herself being the object of desire of the wealthy
village Thakur, under the pretense of saving her family from financial
doom. Produced by Balaji Telefilms, ‘Bairi Piya’ premieres on 21st
September 2009 and will air Monday-Friday at 8:30 pm.
Speaking about the show, Ashvini Yardi, Programming Head for COLORS
said, “We at COLORS keep looking for interesting concepts, something
that we know our viewers can relate to. Our focus on bringing social
issues to the fore is simply an effort on our part to provide
meaningful entertainment. ‘Bairi Piya’ with its deep focus on the
devastating farmer suicides in the country and the destruction of
families that follows it, is a poignant story that will surely appeal
to millions of people.
Produced by Balaji Telefilms, Bairi Piya is a comment on how the
poor and the needy are exploited by rich money lenders and how hundreds
of poverty stricken girls fall prey to manipulative men seeing no
respite in sight. Moving away from its usual style, Balaji Telefilms is
now producing a show that tells the story of a section of our society
that is facing serious issues due to economic and financial conditions.
It delves deep into the harsh realities of rural India where farmers
commit suicide, as they find it impossible to pay off their loans and
how it is the womenfolk of the household who end up being the unworthy
victims.
Balaji Telefilms’s Ekta Kapoor said, “This show is based on the real
India and the real problems it faces. The idea of Bairi Piya was to
highlight the plight of the ‘kisaan’ who after 60 years of the
country’s independence is still facing immense problems. This has
become the basis and background of the show where the ambience is set
around a poor farmer’s family, which is economically and financially
deprived.”
Bairi Piya will go on air on the 21st of September and will be aired
from every Monday to Friday at 8.30 PM only on COLORS. The show which
although focuses on certain important social issues; at the same time
additionally addressing certain other economic and financial issues
faced by rural India and the devastating consequences faced due to
these issues through the eyes of Amoli.
Sampurn Media
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