Ekta Kapoor's new venture
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 Balaji Telefilms Ltd. owned by the soap queen of Indian television
Ekta Kapoor which is one of India's leading media and entertainment
conglomerates, has announced the appointment of IPAN Hill and Knowlton
as its Public Relations agency.
Ekta Kapoor, Joint Managing Director, Balaji Telefilms Ltd., said,
“We are pleased to have IPAN Hill and Knowlton as our Public Relations
partner because of their extensive understanding of the Corporate and
Strategic requirements for various businesses under the Balaji
Telefilms umbrella. The Agency’s experience in the entertainment sector
is in perfect synergy with our communication objectives and will help
us in achieving greater heights.”
“We are delighted to have been chosen as the Public Relations agency
for Balaji Telefilms Ltd. This initiative is going to be very exciting
for us as we would be deeply involved in the communications positioning
of various business verticals at Balaji Telefilms,” said Radhika
Shapoorjee, President and IPAN Hill and Knowlton.
Sampurn Media
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