Ekta Kapoor Says It’s Not Talent But Lobbying That Brings An Award
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 Ekta Kapoor is known for her straight forward pricking words and she
made no exception when it came to speaking about the rigging in award
ceremonies these days. Everyone is aware of this lobbying factor but
hardly anyone dares to speak against it openly.
The soap queen
said that if one wants to win an award these days, talent will not be
enough. According to Ekta, film actors and producers need to learn the
art of lobbying to win such awards. Ekta said that she has seen all
these from close being a producer herself. She added that a little hard
lobbying will bring you an award. She further said that time has come
when the industry should have a fair award ceremony that only
acknowledges talents and does think about the stronger lobby of an
actor.
The head honcho of Balaji Telefilms said that there is
nothing called a ‘fair award’ exists now. She said that she also lobbied
for earning an award or two for her films. Ekta said that such awards
are either ‘jury awards’ or ‘popular choice awards’ but no such jury
exists. She further added that most of the award event has turned into
successful business models losing the respect once they had.
Kapoor
wants to organize a fair award event that will be judge the right
talent and the winners here will be selected by a proper auditing
agency.
So, we might expect an announcement from Ekta Kapoor soon.
Sampurn Wire
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