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Lata Mangeshkar, the Queen of Melody has come out of her cocoon
to engage us in conversation in the language she knows best - the
Language of Music. Lataji has released an album after nearly 17
years on the most suitable day – World Music Day. This album
' Saadgi ', which is a T-Seriespresentation, is a reflection of
the great persona that is Lata Mangeshkar. It guilelessly serenades
from one geet to another, reflecting the tranquil depths of the
singer. Most of these Ghazal-like compositions have mostly been
been penned by Javed Akhtar while the music has been composed by
Mayuresh Pai
The Music Launch of 'Saadgi ' that was held at 'The Club '
was a short and sweet affair where the Chief Guest was Shri. Jagjit
Singh, with whom Lataji had last released an album 17 years back.
With the event held late in the afternoon, followed by hi-tea, it
was a relaxed atmosphere where Lataji expressed her feelings on the
album and her plans for the future.
The event was hosted by the popular RJ Archana who introduced
the guests on the podium. Everyone associated with the album was
present for the launch - Mayuresh Pai - the Music Composer, Chetan
Dhowan- from Swaranjali, Lalit Adani – Chairman of Adora,
Prabir Chatterjee-MD Adora, Mr.Madhusudhan – Head-Music Radio
City, Bhushan Kumar – Chairman and Managing Director,
T-Series and Mrs. Divya Khosla Kumar.
The event also saw the likes of Usha Mangeshkar, Javed Akhtar -
the lyricist of the album, Suresh Wadkar, Music Director duo Anand
– Milind, the model cum actor Khalid Siddique who featured in
the video of Saadgi and Chitra Singh, Jagjit Singh's wife.
The album also stars apni Jassi aka Mona Singh and is being
directed by Anupam Sinha. The first song on air " Mujhe khabar thi
" is a soft melody that touches the soul with its simplicity and as
always Lataji's voice leaves a heartrending and poignant effect.
The music by Mayuresh provides the perfect backdrop for the song
whose lyrics have been penned by Farhat Shahzab.
The name 'Saadgi' derives its origin from Lata Didi's
conviction that it's the simple things in life that touch our
heart. The songs talk about such circumstances that have touched
everyone's life at some point or the other. Lataji believes it's
destiny that played a role in this album.
In her own words Lataji says, "There is no reason why the album
happened, but it just happened. Nothing was pre-planned. Everything
just fell into place. The lyrics appealed to me and I could
identify with it. Music is my life. As long as I am, so will my
music."
Even though Music is her life but this Nightingale of India also
has some hidden talents. Lataji has always been fond of jewellery
designing and has crafted beautiful intricate diamond jewellery
designs. So much so that it gave birth to the brand '
Swaranjali', who also happen to be the producers of this
album.
To the world at large Lataji symbolizes the epitome of womanhood
and this aspect of her personality is embodied in Swaranjali's
design collection.
Says Chetan, the CEO of Swaranjali Diamond Jewellery, "Apart
from fulfilling Lataji's passion and penchant for creating
exquisite jewellery- it was the biggest honour for our company to
have been able to associate ourselves with our beloved Didi for her
first and life's most revered passion – Music. It is our
privilege to take our professional relationship to another level,
another dimension by having the honour of producing her
much-awaited album ' Saadgi'.
T-Series, who is releasing this album, considers this an honor
and are pulling out at all stops to make this a grand success. When
Bhushan Kumar, the Chairman and Managing Director of T-Series, came
to know about the album, he was quite insistent that T-Series be a
part of the album. "As the premiere music company, we would have
been incomplete if we hadn't been able to contribute to Lataji's
album. We consider this association an honor and want to be an
integral part of "Saadgi".
Radio City, who is the exclusive radio partner, has been the
single instrumental factor in this album being given such wide
coverage. Speaking on this association, Ms. Apurva Purohit, CEO,
Radio City 91.1 FM said, "It indeed is a privilege for Radio City
to be associated with Saadgi, Lata Didi's much awaited music
album. We at Radio City share a very special bond with her and this
association only reiterates that. Saadgi is a special treat for all
music lovers. Indian music cannot get any better then this!"
As exclusive radio partners for this much-awaited Ghazal album,
'Saadgi', Radio City will feature the songs for 10 days starting
June 15, 2007.
Celebrating World Music Day is the launch of Lata Mangeshkar's
' Saadgi'. Ardent music lovers on this day got the opportunity to
meet the Nightingale of India, Lata Mangeshkar only through Radio
City 91.1FM by participating in the contest - Radio City 91.1FM
presents 'Saadgi Se Vapsi'. Taking this a step further, in Mumbai
5 listeners got a chance to attend the launch while one got a
diamond pendant by Swaranjali, Lata Mangeshkar's signature
collection of diamond jewelry, from Adora Diamond Jewellery. While
listeners across Delhi, Lucknow, Jaipur, Bangalore and Hyderabad
will get a chance to win 1 CD daily starting June 25 th to 29th, of
'Saadgi', personally autographed by Lata Mangeshkar.
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