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 Without a doubt, Enthiran has turned out to be the biggest release of
Superstar Rajnikanth throughout his career. Produced at a cost of
Rs.125Crores, Sun Pictures are reported of having filled with pockets
with big profits already. According to the trade reports, the film has
been sold out for Rs. 205Crores.
With a week left for the film’s opening, the booking plans opened up
last evening across Tamil Nadu. Just as expected, the tickets for the
first week (approximately 125 per day in Chennai alone) were sold out
within an hour. The distributors and theatre exhibitors are sure-footed
of spinning profits by the first week itself.
In Karnataka and Andhra Pradesh, the Telugu and Kannada releases have
been postponed from last week of September to second week of October
due to the grand release of ‘Enthiran’. It’s worth mentioning that
Rajnikanth’s films in Telugu and Hindi have been successful. It is
worthy recollecting a Superstar’s Telugu film crossed 150 days in
theatres of Andhra Pradesh though it was a cameo role, in which he
appeared for just couple of scenes.
Hansraj Saxena, COO of Sun Pictures, has mentioned that the film has
more star values, which have raised everyone’s expectations. With
Superstar Rajnikanth himself happening to the biggest brand, the film
has Aishwarya Rai Bachchan, academy award winner A.R. Rahman, director
Shankar (all his films have at least crossed 150 days in theatres),
academy award winner Resul Pookutty, Hollywood’s top-charting
technicians have worked on special effects.
R. Richard Mahesh / Sampurn Wire
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