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GoAir, an aviation foray of the Wadia Group, has tied up with
International Management Film Festival (IMFF) to organise a
festival of management films in Delhi in October - the first such
in the country.
The idea behind the collaboration is to explore the art, science
and spirit of creativity at work. The festival concept is based on
the participatory approach in conceptualising, developing and
disseminating films.
Apart from learning theories in vogue today, the IMFF, an
international non-profit organisation formed to share knowledge
through management films, fulfils the objective of promoting
learning through active interaction.
"Our association with the IMFF is to align our customer service
promise of providing passengers with value additions to enhance
their brand experience with GoAir. With the IMFF tie up, we have
take the next step to enhance the brand experience for our
passengers by expanding the base from in-flight to on-ground," said
Jeh Wadia, managing director GoAir, in a press release.
As part of the initiative, GoAir will organise various in-flight
contests on all its Delhi in-bound flights from Sep 28 onwards.
Passengers on these flights will stand to win special invitations
to the festival.
The festival, beginning Oct 3, will be held at the Taj Ambassador
and the films to be screened there include "The 5.75 Questions You
Have Been Avoiding", "Creativity - Life At Frontier", "Halley's
Comet", "Freedom Writers", "Emmanuels's Gift", "The Strangest
Secret", "Conversations With God".
Indo-Asian News Service
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