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Three films released a week ago with different storylines have
grossed impressive collections in India and abroad, spiking the
belief that multiple releases on a single day spell doom for one
another.
Trade magazines had their fingers crossed about the success of
the Deol starrer "Apne", the romantic-thriller "Aap Kaa Surroor"
besides "Awarapan", dealing with flesh trade in Southeast Asia, all
of which released on June 29.
"Apne", starring Dharmendra and his two sons Sunny and Bobby, has
turned out an overseas hit by opening at No.6 position in
Britain's charts. But in the domestic box office, except for
northern India where the collections have been huge, it is only
doing moderate business.
Himesh Reshammiya starrer "Aap Kaa Surroor" had a brilliant opening
with around 95-100 percent collections across the country. Trade
data showed that at several centres its launch was at par with the
2006 mega hits "Krrish" and "Dhoom 2".
In Britain, "Apne" has collected Rs.14.7 million while "Aap Kaa
Surroor" has grossed over Rs.4 million. In Australia, "Apne" has
collected around Rs.1 million.
"Candyfloss also does well abroad," Suleman Mobhani, veteran trade
analyst and co-founder of IndiaFm, a top Bollywood trade website,
told IANS.
"Overseas audience loves family movies. With the social structure
of nuclear families abroad, a dramatic, emotional family movie has
always done well and attracted people. Earlier, films like 'Kabhi
Khushi Kabhie Gham' had taken the overseas box office by storm."
He added: "But Himesh is a people's hero in India. His film is
doing phenomenal business mainly because of the promotions it had.
It started advertising the film much before the others did and the
best part was that the promos created a curiosity in the minds of
the people."
"Awarapan", from the celebrated Bhatt camp, was hit initially
because of the multiple release factor and poor promotions,
business is picking up in India and abroad.
"'Awarapan' should have done better business but it was not
promoted well," Mobhani said. "The film has excellent songs."
Indo-Asian News Service
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