Salman Khan on an image-makeover spree

The makers of Wanted are leaving no stone unturned to market it. Salman Khan has never promoted any of his films to this extent. Since the film’s completion, the team of Wanted has come up with various innovative strategies; and this one is worth a notice. Nikhil Saini directs the short films on Public Awareness to promote the film WANTED.

Yes, Salman Khan will be seen in 30 public-awareness short films on a public issue for a cause. The films have been created by Boney Kapoor, which will begin airing a week before the release of Wanted. These films will have Salman addressing the public about social issues such as drugs, old people, crime, etc.

Boney says, “It’s true Salman’s keen interest in marketing Wanted has a lot to do with his newly-discovered craving for organized social work. This was a side to Salman that always existed. It just needed to be harnessed. Earlier too he contributed hugely to charitable and social causes. But not in this organized fashion.”

The films claim to bring a new kind-hearted people’s man image of Salman, overshadowing his image of a brat.

Esha Razdan/ Sampurn Media