Auditions Wednesday for New Faces Going Places at WIFW

Auditions will be held here Wednesday for 10 New Faces Going Places who will walk the ramp with the more established models at the spring/summer edition of the Wills Lifestyle India Fashion Week (WIFW) here Sep 5-9.

"The model auditions are not just a preliminary part, but a strong driving force for WIFW in establishing tomorrow's faces and promoting new talent and preparing them to cope with the various roles and pressures of this exciting yet competitive business," Rathi Vinay Jha, director general of Week organiser Fashion Design Council of India (FDCI), said in a statement Monday.

According to Atul Chand, ITC Lifestyle Retaling vice president for marketing, WIFW "is a great platform to recognise and nurture emerging talent. The new faces to be showcased at WIFW will add a lot of freshness to the event".

Over the years WIFW has launched several faces, showcasing the best Indian talent on its runways. Models such as Neha Kapoor, Deepika Padukone, Pia Trivedi, Mridula Chandrashekhar and Sonalika Sahay, to name a few, have been launched at this platform.

The entries received from aspiring models for WIFW have also been steadily increasing. The last edition had 240 aspirants and the upcoming event "once again promises to showcase the crиme-de-la-crиme of the Indian modelling industry", an FDCI statement said.

The jury for the model auditions comprises noted designers Manish Arora, David Abraham, Suneet Varma, Prasad Bidappa, Shyamoli Varma and Sumiko Murgai Nanda.

Models who have previous experience on the catwalk will also audition for WIFW on the recommendation of some of India's leading model coordinators and modelling agencies.

Indo-Asian News Service