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A Pakistan Fashion Week will be held in the country for the
first time in November its preview will feature at a premier
fashion extravaganza in New Delhi in September, a media report said
Sunday.
The Pakistan Fashion Week is scheduled here for Nov 4-8, the
announcement about this being made "amidst a fashion juggernaut
(Saturday night) that spun around the fashion industry's who's
who," The News said Sunday.
Speaking on the occasion, Karachi-based designer Sonya Battla said
she would organize a fashion show during the Wills Lifestyle India
Fashion Week (WIFW) Sept 5-9 at which Pakistani designers would
showcase select outfits to give international buyers a feel of the
Pakistan Fashion Week.
"It would be a thematic show; a trailer for the Pakistan Fashion
Week," The News said.
"The reason for organizing this show would be to show buyers the
difference in Indian and Pakistani fashion, which on the surface
level may seem similar but in fact have a distinct flavour of their
own," it added.
Earlier this year, Pakistan Fashion incorporated under the
companies act and WIFW organiser Fashion Design Council of India
had singed a memorandum of understanding to promote the talent of
the two countries worldwide.
At the Saturday night gala here, film stars Reema and Meera, as
well as Fashion Pakistan director Deepak Perwani were among those
on hand, arriving late due to the weather-caused flight delays.
IMG Fashion that has been organizing fashion weeks the world over
for decades will stage the Pakistan Fashion Week alongside media
partners the Jang Group and GEO TV.
The event will be organized by Events Unlimited "and with these
power pegs working in full force, Pakistan Fashion Week promises to
be the defining moment in the fashion history of Pakistan", The
News said.
"The stream of glamorous guests was directed into a large lobby
that had separate enclosures, each exclusive to different news
channels. Tall mannequins displaying the essence of Pakistani
fashion took centre stage and people milled around as the
interviews continued," the newspaper added.
Presiding over the event, Simon P. Lock, managing director of IMG
Fashion for the Asia Pacific, welcomed different sets of three
guests each onto the podium for a brief question and answer
session.
He said an "Oprah Winfrey style press conference" had been devised,
"so that things wouldn't get boring".
Lock also confirmed that Colin McDowell, one of the world's most
renowned fashion commentators, has been taken on as special advisor
to the Pakistan Fashion Week.
Indo-Asian News Service
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