Saris: Hot And Back In Vogue Like Never Before
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 Saris are back in vogue. Well, not that they were ever totally out of it though. However,
with the trend to try on more and more variations in the traditional
garment more and more designers are now focusing on getting the sari
back in the most contemporary styles possible to create magic for the
style conscious modern consumers who want the fashion quotient at ever
event like never before.
Just like the celebrities that consumers
keep admiring on the international and national circuit every woman on
the street is ready to try on something different which has brought
about a huge demand in the designer range of saris at every conceivable
level of price tag.
Thus, if there is a ready-made sari to suit a
mid budget range there is a parallel ready to wear segment in the upper
range bracket that can create magic for the common woman, a non
celebrity to enjoy the look of a celebrity just by draping herself in
one of those high end beautifully innovated version of the traditional
sari.
However, all is not lost for the real traditional garment.
Actually there are many fashion houses that are actually taking in a
deep lined effort to cater to the needs of every customer keeping in
mind what exactly is the need of the times in order to come out with a
befitting range that is magic created with fabrics that were almost
getting sidelined. Designer houses like Fabindia have come up reportedly
with a new segment in the saris which has traditional saris with the
most modern touch and these are paired with cholis in either silk or
cotton.
This is a great innovative technique where in artisans
from 17 different community based companies work in co-ordination and
the villagers who work in them get quite a sizeable amount from the
profit.
According to reports, Fabindia has some basic lines of
saris- the ‘Traditional’ line which is given a modern touch, the
‘Revival’ range wherein the traditional range like the Jamdaanis,
Chanderis, Maheswaris, Kalamkaris, Ikkats and many traditional forms are
given a modern twist to entice women to go for them once more.
With
women becoming more and more fashion conscious at the same time
yearning for comfort and a smart look, choices range from picking up the
cocktail dresses cum sari look to the ready to wear range where only a
button here and the zip there would do the trick in minutes are
certainly the choice that is fast catching up. However,with more more
fashion houses taking in so much time and effort, the sari is not going
to be forgotten in a hurry!
Sampurn Wire
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