|
Reliance Industries-promoted Vimal Master Craftsman Forum has
roped in renowned Italian fashion designers to train Indian suit
makers in the craft of fashionable Italian suits as well as global
men's fashion wear as part of its 'Fashion Forward' movement,
the company said Monday.
The Vimal Master Craftsman Forum was formed in April this year
to conceptualise an elite membership of the top Indian suit
craftsmen for high-end international formal fashion in the Indian
men's wear market.
"The aim of the forum is to hone the skills of Indian suit
craftsmen in the art of fashionable Italian suits and jackets and
also to expose Indian suit craftsmen to the challenges and
complexities of global formal fashion scenario," said Chetan Desai,
vice president Reliance Industries (Textile Division).
The forum has already conducted three rounds of rigorous training
sessions of the top Indian suit craftsmen by one of the top Italian
suit designer, Florence-based Maurizio Bonas, in four centres -
Mumbai, Delhi, Kolkata and Bangalore - through the Vimal Masters
Assemblage.
The forum will conduct a seminar-cum-workshop at Mumbai, Delhi,
Kolkata, Bangalore and Chennai on the art of crafting fashionable
Italian suits and jackets, he said.
"The two-day seminar-cum-workshop, which kick-started in Mumbai on
Sunday, will move to Delhi, Kolkata, Bangalore and Chennai and end
on July 26. The workshop will be conducted for two days in each
city," Desai told IANS Monday.
"Besides, Bonas, who will share the latest trends from Milan on
colours, fabric, silhouettes for men's wear, will also introduce a
new concept in men's formal fashion wear - the shirt jacket, a
concept appropriate for the hot and humid India climate," he said.
Italian master pattern maker for men's suits Fragapane Salvatore,
will be guest trainer at the seminar-cum-workshop.
The veteran master pattern maker will interact with at least 70-80
new Indian suit craftsmen who are expected to join the forum after
the completion of the workshop.
"This interaction is all the more unique due to its emphasis on the
practical aspect of suit-making - a truly first-time event in
India," said Desai.
He said that Vimal, which already exports the largest amount of
worsted fabric globally to well known brands like Levis - Dockers,
Haggar, Nautica, Perry Ellis, Oscar de la Renta, wants to re-invent
itself to appeal to contemporary consumers.
Indo-Asian News Service
|
