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Real Global Broadcasting Pvt. Ltd. (RGB), a
50:50 joint venture between Alva Brothers Entertainment and Turner
International, today unveiled REAL, its distinctive new Hindi
entertainment television channel. The channel will go on air in March
2009.
REAL is a smart, fresh and distinctive entertainment channel that has
been tailor-made for the ‘Neo Indians’, who are urban oriented,
ambitious and outward looking. REAL offers an interactive entertainment
experience that is positive, fun and joyful.
Announcing the launch of REAL, Nikhil Alva, Chairman, Alva Brothers Entertainment said,
“Our long, insightful experience and success in developing content for
the Indian Viewer provides us an ideal springboard to embark on this
venture. Along with Turner, which brings to REAL, global best practices
in broadcast businesses; we are building a platform for distinctive
brands and contemporary content. Together we hope to provide a distinct
GEC channel which will be dramatically differentiated, yet relevant and
aspiring to Indian viewers”
Having established many successful brands in India in the last 18
years, REAL marks Turner International‘s entry into the Hindi
entertainment space in India.
Said Steve Marcopoto, President, Turner Broadcasting System Asia
Pacific, Inc., “Turner International is very excited about REAL and
Turner’s entry in the Hindi GEC genre. Given the market’s strong
growth, extremely young population, penchant for media consumption and
improving distribution delivery systems, India is one of our biggest
growth opportunities. Having established many successful Turner brands
and ventures in the last 18 years, including our production partnership
with Miditech, we’re now excited to take our next step with Alva
Brothers Entertainment with the launch of REAL."
Adding to this, Niret Alva, Co-Promoter and Director, Alva Brothers
Entertainment said, “REAL’s differentiation is based on its approach to
the manner in which it draws on ‘REAL People’ and ‘REAL Stories’ to
create ‘REAL Entertainment’ ”.
Speaking on the occasion, Anshuman Misra, Managing Director, Turner
International India Pvt. Ltd said, “Turner International has a history
of making smart, successful collaborations that enhance the viewing
experience of our discerning Indian audiences and is confident that
REAL will deliver quality programming to Indian audiences. Turner’s
proven understanding and experience in television broadcasting in India
will add value to the partnership.”
The Indian cable television story continues to be a growth story and a
big opportunity, with over 83 Million Cable and Satellite homes and
with over a third to yet acquire a cable and satellite connection and
yet another third to own a TV set. TV penetration has grown by over 19%
and digital homes more than doubled. The GEC category, which accounts
for 35% of the total TV viewership, grew by over 9% or over 200 GRPS,
(2008/ 2007), fuelled by new entrants.
Sunil Lulla, Director, Real Global Broadcasting said, “REAL’s focus
with the ‘Neo-Indians’ enables it to offer fresh choice to Indian
viewers, with programming which is a dynamic blend of reality and
fiction. It’s clean, vibrant packaging, and uncluttered presentation is
a reflection of its international quality. REAL’s circular green logo
depicts friendliness and approachability. It’s the beginning of a new
year and it will begin with India’s biggest reality show ever, only on
REAL.”
Four of the shows announced today, are a vivid demonstration of the freshness offered by REAL.
Sarkaar Ki Duniya, where 18 Indians meet on a remote island, tasked to
transform the island, living under the scrutiny of an autocratic ruler.
Each of them has to earn a livelihood under new rules. A mega show
format, designed in India, Sarkaar Ki Duniya is India’s biggest reality
show.
Unusual stories unfold in the unique setting of a taxi, with taxi
driver Vicky playing the role of a reluctant messiah, in Vicky Ki Taxi.
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Hindi Hai Hum, a compelling drama which brings to the forefront the underlying spirit of unity amongst India’s young.
The internationally successful quiz-game show, Poker Face, where One
Indian will surely take away Rs. One Crore in just One week, for
keeping a Poker Face.
REAL is a digitally encrypted pay channel and will be distributed
through the Zee Turner bouquet. It will be available across the country
on cable systems and digital platforms. The channel can be down linked
from IntelSat - 10 (68.5 degree East).
Come March 2009, REAL will bring to the Indian television a new form of Entertainment.
Sampurn Media
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