BIG 92.7 FM to promote 'Jhoom Baraabar' songs

BIG 92.7 FM station, an on-air partner for Yash Raj Films forthcoming venture "Jhoom Baraabar Jhoom", will Tuesday air the songs from the film in a promotional venture.

The channel has exhaustive on-air plans for promotion of the music scored by Shankar-Ehsaan-Loy. The music of the film, which is "Bunty Aur Babli" director Shaad Ali's third venture, will premiere across all the Big stations except Chennai.

"We saw a great brand fit with BIG 92.7 FM. We were extremely pleased with our association with the channel during 'Ta Ra Rum Pum' and are quite confident that our tie-up for 'Jhoom Baraabar Jhoom' will be even bigger this time," said Vijay Kumar, head Yash Raj Music, in a press release.

The film stars Abhishek Bachchan, Preity Zinta, Bobby Deol, Lara Dutta and Amitabh Bachchan in a cameo.

Each song from the album will be heard exclusively on the channel and there will be interviews with Preity, Lara and Bobby.

Listeners also stand to win a chance to be part of an exclusive music video "Jhoom Baby Jhoom", featuring common people dancing to the title track, in addition to getting an opportunity to interact with the star cast.