Music baron's wife joins anti-piracy drive

Divya Khosla, wife of T-series owner Bhushan Kumar, has produced an ad that hits out at pirated VCDs and DVDs. The 45-second anti-piracy ad, which is being aired on television these days.

The 45-second ad shows TV actress Manini De being subjected to mockery for possessing pirated CDs.

According to reports, the Indian music industry is losing Rs.7 billion a year due to piracy.

"Our music industry faces huge losses due to piracy, which overshadows our artistes' talent and the hard work they put in. Most people don't realise the consequences when they pick up a pirated VCD or DVD.

"Thousands of people suffer. Some are even rendered homeless. I felt it was high time we stopped this murky business. And a commercial is the best way to make the public aware that they are indulging in a crime," Divya said in a press release.

Divya, who starred in "Ab Tumhare Hawaalen Watan Saathiyon", gave up acting after she got married. But she has been very active in her husband's company and takes care of the overall administrative functioning.

The lady has also decided to turn into a director.